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If you run an SEO agency and you need a high volume of content, you might be able to scale your company more easily by outsourcing your blogs to a writing team. Unfortunately, many Internet marketing companies have learned the hard way that not all writing services offer the same level of quality. Missed deadlines, grammar mistakes, and poor topic choices will upset your clients, encourage negative reviews, and stifle the growth of your agency.
Read on to learn three signs that it’s time to fire your content writing service:
Simply put, if you don’t have a talented in-house editor who line-edits (not proofreads) each blog, then you need to find a writing service that’s willing to line-edit each piece of content that you order.
If your content isn’t being edited, you’ll notice a drop in quality after 30 to 60 days. The quality will also be inconsistent since, on occasion, writers will inevitably have to rush to meet deadlines. A talented editor will catch grammar errors, factual misstatements, and other oversights that would upset your clients.
Keep this in mind before you use a low-cost writing service that only connects you with writers rather than managing the production of your content.
Fluctuating content quotas are a nightmare for SEO agencies, and they’re just as frustrating for writing teams. Although you can’t expect a managed writing service to handle major fluctuations without it affecting the quality, the team you hire should be flexible enough to take on new clients and handle reasonable quota shifts.
Before you hire a content writing agency, find out how much your quota might fluctuate in the worst-case scenario, and ask the prospective agency if their scheduling system can handle that fluctuation.
Some topics are fairly easy to cover for a talented blogger. For example, you don’t need to be a dietician to write about the Top 5 Superfoods, and you don’t need to be a CPA to write about the Top 5 Money-Saving Tips For College Students.
But there are some niches where experience is necessary. For example, if you do SEO for attorneys or FP&A specialists, you’ll want to make sure the writing team you hire has an author who’s already written extensively for those areas. The author doesn’t need a degree in that particular field, but be sure to ask for samples and confirm that the blogger who wrote them will be available to handle your content.
If you have any insight to add, feel free to leave a comment below. Click here to learn about our managed content writing services.