4 Easy Tips To Get More Value Out Of Your Business’s Social Media Pages

• by Gabriel Sutton
• On March 2, 2017

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Social media marketing is one of the most effective ways to generate leads and convert those leads into sales—when you do it right. If you’re not making the most of your business’s social media pages, though, you’re not going to see much of a return from your digital marketing investment. Read on to learn how you can get more value from every post, hashtag, and tweet that your company publishes:

1. Connect With Readers On A Personal Level

Your business’s social media pages might represent a brand, but you want potential customers to see that there’s a human running the show. Forbes encourages companies to let readers see their softer side.

Engage with commenters, and respond to their replies in a timely fashion. If you don’t connect with your audience, people are more likely to view your posts as spammy or generic.

2. Time Your Posts Around Everyone Else’s Schedule

In order to ensure maximum exposure, Fast Company recommends scheduling your posts just before or after the hour. This will help you catch people before or after meetings and appointments, which is when they are most likely to check their favorite social media sites.

If your company serves clients in a single time zone, you can also schedule your posts around meals or even publish them around each site’s peak hours. For example, according to Buffer, Facebook sees a peak in traffic on Thursdays and Fridays while Twitter is busiest on the weekends. Most social media sites allow users to create posts and publish them later, so you don’t necessarily have to stop whatever you’re doing to post something during peak hours.

3. Integrate All Of Your Pages

If you have pages on multiple platforms, they may serve different purposes, but it is critical that you integrate all of them to ensure you cast the widest net possible. For example, not everyone who follows you on Twitter is also on Facebook. If you post about an upcoming event on Twitter, make sure you crosslink it on your Facebook page.

4. Ensure Everything You Post Offers Value

There is no way to predict what might go viral on the World Wide Web, but you should always ensure that everything you post offers value to the reader. When people find your posts interesting, insightful, informative, or even funny, they will be more inclined to share them with others, which ultimately results in more exposure for your company.

Managing multiple social media pages is challenging and time-consuming. If you are interested in using SMM to attract leads, develop your brand, and build a reputation as an industry influencer, contact SearchCopy.

A social media marketing expert will evaluate your digital marketing goals and explain the exact steps we can take to help you achieve them. Call 757-447-3950 today to schedule a free consultation.